Smallfry was established in 1982 and Naomi and Peter Derrick, who had been involved as parents since 1989, took over management in 2003. However, in 2001 Naomi and Peter founded Derrick Management (DM), which is now the adult agency for Smallfry.
Smallfry and DM are one of Victoria's leading drama and talent agencies. We are selective in recruiting our talent and pride ourselves in our honest and genuine selection criterion. Smallfry and DM are highly regarded within the industry by all peers. We pride ourselves on the reputation we have worked hard at establishing over the years of; great talent, great service and fair and honest management.
"To offer a professional and reliable service to both our clients and talent. We aim to provide a dedicated and proactive approach yet still maintain a friendly, warm and caring style of management to all artists represented. We will promote talent professionally and honestly, and will endeavor to provide them with every opportunity to obtain exposure and work within the industry. "