APS TEACHER ROBERT SHOOK ON THE PROJECT
Check out our very own Active Performance Studio Teacher ROBERT SHOOK on THE PROJECT in Mascot Mania.
The world of elite sports can be tough… Particularly if you’re the mascot.
Robert Shook has been a professional mascot for the last 13 years… And he’s so good at what he does, he’s booked solid until 2017.
Robert is the face behind ‘Storm Man’, The Rebels’ mascot ‘Vic’ and T20 cricket’s ‘StarMan’.
Marketing experts say mascots give sports fans an image to identify with. The reason brand is important is because sport is all about joining a tribe.
The brand itself, the mascot, the logos, the colours all help people connect with a sporting team or “tribe”.
While professional mascots can make up to five hundred bucks a game… this isn’t a job for the faint hearted.
Robert says he runs the risk of getting hurt if he’s not careful. He calls it “teddy bear syndrome” where fans think that if they hit you, they can’t hurt you… but they do.
Of course Robert isn’t the only one with a foam suited past.. one of our Project regulars was once a mascot.. but which one? And how did they end up committing one of the greatest sins in mascot-dom?
Tune in tonight to find out.
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